Heavily in launching new products, Toyota led 40% of Market

The emergence of new models are launched throughout March and April, Toyota's sales rose to a record. In the fourth month of 2012, Toyota has recorded sales of 34,314 units, an increase of 1.2% when compared to March 2012. Additional to this, making the total sales of Toyota by the end of April to 131 012 units with 40% market share.

In the sedan segment, Toyota scored 1640 unit sales. Toyota Vios remained the largest contributor to this segment with sales of 1065 units. Low sedan, Toyota Corolla Altis successfully posted sales of 228 units. While Toyota All New Camry that was recently launched in early April also ran fast. Medium sedan sales of 347 units were scored.

In the compact class, the All New Toyota Yaris reported again showed its performance since last March. The new Yaris, posted the highest sales during 2012 as many as 2381 units increased 157% from the previous month. Until the end of April, Toyota Yaris maintain its position as a leader in the segment of medium compact 4 × 2.

On a class of SUV and MPV, Toyota Fortuner and Alphard had to be excellent. Toyota Fortuner sold 1548 units and control of high-class SUV. While Toyota Alphard sold as many as 129 units, an increase of almost 82% over the previous month in segment 4 × 2 Luxury MPV.

Remains the biggest sales come from passenger car class, the total recorded sales of 31 478 units. The largest contribution comes from the Toyota Avanza and Kijang Innova, each of which had posted sales of 16 042 units and 6373 units.

Toyota said that despite the uncertainty of the market will be subsidized fuel restriction policy, and will increase the down payment requirement for purchases of motor vehicles, Toyota continued to show stable performance.

Whereas in the commercial segment, Toyota scored 2792 unit sales through 1164 Toyota Hilux and Toyota Dyna unit 1628 unit.

"In addition, the automotive industry as well as stimulate active market with the launch of new products. Hopefully this can hold a new light on homeland automotive industry, "said Toyota.

rajufebrian.com